MARKET READINESS ASSISTANCE
Get up to 70% support with the MRA Grant to expand overseas
The Market Readiness Assistance (MRA Grant) supports your overseas growth across marketing, business development, and market set-up. We plan, apply, and manage your claim.
Expand Into a New Market
Set up your company overseas and handle local compliance from day one.
Run Local Marketing Campaigns
Trade shows, PR, pop-ups, and market-specific campaigns built for your target country.
Hire Local Business Development
Deploy a local BD employee to drive partnerships and growth.
Office Rental Support
Set up a physical presence in your target market with supported office rental.
What businesses use the MRA Grant for
If you have plans to expand, we will map your activities to the MRA Grant.
Expanding overseas is risky. Doing it without support is harder.
High Barriers to Entry
The upfront expense of trade fairs, PR campaigns, and legal advisors in a foreign country can be prohibitive.
Regulatory Confusion
Navigating unknown tax laws and import regulations in markets like China, Vietnam, or Indonesia.
Difficulty of Finding Partners
Struggling to find reliable in-market distributors or business matching partners.
Disqualified Claims
Spending money on "market research" or "marketing" that fails to meet Enterprise Singapore’s strict claim criteria.
The MRA Grant reduces these risks. If structured correctly.
What funding can you receive?
WHAT WE DO
How we help you secure and use the MRA Grant
Check if your market qualifies
We assess your target country and eligibility under MRA rules.
Map your activities to MRA support
We structure your plan across marketing, BD, and set-up.
Submit and secure approval
We prepare and submit your application before you commit spend.
Manage claims and reimbursement
We manage documentation, invoicing, and reimbursement submission.
Why Choose Mezzanine Enterprise
Multi-Pillar Expertise
Unlike simple agencies, we understand all three pillars—Marketing (Promotion), Legal (Set-up), and Sales (Biz Dev)—ensuring a holistic application.
Audit-Ready
For claims over a certain threshold, an independent audit is required. We prepare your files to be audit-ready from Day 1.
Regional Network
Through our partners, we recommend reliable corporate secretaries or legal advisors in your target country.
DTDi Advisory
We advise how MRA works alongside Double Tax Deduction for Internationalisation (DTDi) without double-claiming.
Is my business eligible for the MRA?
To qualify for the MRA, your business must:
Be registered and operating in Singapore
At least 30% local shareholding, held directly or indirectly by Singapore Citizens and or Permanent Residents, based on ultimate individual ownership
Entering a new overseas market
Annual sales in the target overseas market must not have exceeded S$100,000 in any of the past three years
Group annual sales turnover not exceeding S$100 million, or group employment size not exceeding 200 employees
Explore other Singapore Grant Support by business objective
Projects involving strategic upgrading, automation, or business redesign.
For deep capability upgrading, innovation, and business transformation.
Support for businesses pivoting their models to stay relevant in changing markets.
More than just a business starter, we partner with you to build brilliance and success from Day One.
From Incorporation to Investor-Ready in 30 Days
Helio Labs, a tech startup led by first-time founders, needed more than just incorporation help, they needed structure. With Mezzanine’s incubation support, the team set up their Singapore entity, implemented HR and data policies, and completed a grant-ready documentation pack within one month. This foundation helped them secure their first round of funding.
HAVE QUESTIONS?
Frequently Asked Questions
The maximum support is S$100,000 per new market. This is sub-capped at S$20,000 for Market Promotion, S$50,000 for Business Development, and S$30,000 for Market Set-Up.
A new market is one where your company has not exceeded S$100,000 in overseas sales in each of the preceding 3 years.
No. The MRA grant generally covers third-party costs (consultants, booth rental, ad space), not internal operational costs like airfare, accommodation, or your own staff's salary.
MRA gives you cash (reimbursement), whereas DTDi gives you tax savings. We help you navigate how to use both effectively without double-claiming the same dollar.
Trusted by Great Companies
Working with the team has been a great experience. They are professional, easy to communicate with, and always respond quickly. They made sure everything was explained clearly, handled all the details, and took care of our company’s paperwork efficiently. We never have to worry about deadlines or filings anymore. Thanks to their support, we no longer stress over paperwork or filings. Everything is taken care of promptly and accurately.
Siew Hua Lim
Sunny Side Up
“Mezzanine Enterprise has been a reliable and responsive partner in helping us navigate regulatory complexities as we scaled. Their proactive approach and deep understanding of compliance gives us the confidence to focus on growth, knowing we had the right support behind us."
Vincent Ha
CEO, Lyte Ventures Pte Ltd
“Fantastic service and unparalleled efficiency from the team. My concerns and needs were addressed completely. Completely stress-free!"
Kim Kiran Chua
Oxfront Pte Ltd
