MARKET READINESS ASSISTANCE

Get up to SGD 100,000 to expand into a new overseas market

The Market Readiness Assistance (MRA) Grant supports up to 50% of eligible overseas expansion costs. We manage the application strategy while you focus on conquering new territories.

SPEAK TO OUR ADVISORS

Is Your Target Country a “New Market”?

Targeting Vietnam, Indonesia, or beyond? We’ll assess if your target country qualifies as a new market under MRA’s rules.

CHECK MY ELIGIBILITY

Expanding overseas is risky. Doing it without support is harder.

High Barriers to Entry

The upfront expense of trade fairs, PR campaigns, and legal advisors in a foreign country can be prohibitive.

Regulatory Confusion

Navigating unknown tax laws and import regulations in markets like China, Vietnam, or Indonesia.

Difficulty of Finding Partners

Struggling to find reliable in-market distributors or business matching partners.

Disqualified Claims

Spending money on "market research" or "marketing" that fails to meet Enterprise Singapore’s strict claim criteria.

We eliminate these risks before you spend a dollar.

What funding can you receive?

Market Promotion

Up to SGD 20,000

Trade fairs, digital marketing, PR campaigns

Business Development

Up to SGD 50,000

In-market consultants, business matching, distributors

Market Set-Up

Up to SGD 30,000

Legal advisory, incorporation, compliance

Up to SGD 100,000 per new market

SPEAK TO OUR ADVISORS

WHAT WE DO

From market strategy to reimbursement

New Market Qualification

We verify your sales threshold and confirm eligibility.

Expansion Strategy Structuring

We map your activities across Promotion, Business Development, and Market Setup.

Application & Approval Management

We prepare and submit your proposal before vendor engagement.

Claim & Audit Readiness

We manage documentation, invoicing, and reimbursement submission.

Why Choose Mezzanine Enterprise

Multi-Pillar Expertise

Unlike simple agencies, we understand all three pillars—Marketing (Promotion), Legal (Set-up), and Sales (Biz Dev)—ensuring a holistic application.

Audit-Ready

For claims over a certain threshold, an independent audit is required. We prepare your files to be audit-ready from Day 1.

Regional Network

Through our partners, we recommend reliable corporate secretaries or legal advisors in your target country.

DTDi Advisory

We advise how MRA works alongside Double Tax Deduction for Internationalisation (DTDi) without double-claiming.

Is my business eligible for the MRA?

To qualify for the MRA, your business must:

Be registered and operating in Singapore

At least 30% local shareholding, held directly or indirectly by Singapore Citizens and or Permanent Residents, based on ultimate individual ownership

Entering a new overseas market

Annual sales in the target overseas market must not have exceeded S$100,000 in any of the past three years

Group annual sales turnover not exceeding S$100 million, or group employment size not exceeding 200 employees

Expand overseas with funding, not guesswork

Secure up to 50% support before committing to overseas vendors.

SPEAK TO OUR ADVISORS

Explore schemes by business objective

Projects involving strategic upgrading, automation, or business redesign.
Enterprise Development Grant (EDG)
For deep capability upgrading, innovation, and business transformation.
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Business Adaptation
Support for businesses pivoting their models to stay relevant in changing markets.
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Accredited Mentor Partner (AMP)
For first-time entrepreneurs seeking mentorship and "Startup SG Founder" grant capital.
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Company Training Committees (CTCs)
Funding for business transformation projects that lead to wage increases and job redesign.
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Adopting pre-approved IT solutions or heavy compute infrastructure.
Productivity Solutions Grant (PSG)
Up to 50% funding for off-the-shelf software (Accounting, CRM, HR, Inventory).
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Enterprise Compute Initiative (ECI)
Support for businesses investing in high-performance computing and AI infrastructure.
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Taking your brand into overseas markets.
Market Readiness Assistance (MRA)
Up to $100k support for market entry (Promotion, Biz Dev, Setup).
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Hiring, training, and retaining staff.
Career Conversion Programme (CCP)
Salary support for reskilling mid-career new hires or existing staff into new roles.
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Part-time Re-employment Grant (PTRG)
Up to $125k for offering flexible work options to senior workers (aged 60+).
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Transitioning to energy-efficient operations.
SME Sustainability
Advisory and funding for reporting, carbon management, and sustainable strategy.
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Energy Efficient Grant (EEG)
Funding for F&B, Retail, and Manufacturing sectors to switch to energy-efficient equipment.
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More than just a business starter, we partner with you to build brilliance and success from Day One.

From Incorporation to Investor-Ready in 30 Days

Helio Labs, a tech startup led by first-time founders, needed more than just incorporation help, they needed structure. With Mezzanine’s incubation support, the team set up their Singapore entity, implemented HR and data policies, and completed a grant-ready documentation pack within one month. This foundation helped them secure their first round of funding.

HAVE QUESTIONS?

Frequently Asked Questions

The maximum support is S$100,000 per new market. This is sub-capped at S$20,000 for Market Promotion, S$50,000 for Business Development, and S$30,000 for Market Set-Up.
A new market is one where your company has not exceeded S$100,000 in overseas sales in each of the preceding 3 years.
No. The MRA grant generally covers third-party costs (consultants, booth rental, ad space), not internal operational costs like airfare, accommodation, or your own staff's salary.
MRA gives you cash (reimbursement), whereas DTDi gives you tax savings. We help you navigate how to use both effectively without double-claiming the same dollar.